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Marketing

Measuring is knowing. This prevents dissatisfied site visitors!

1024 614 ME. Media Engineering: Een Full Service Web Agency in Haarlem

We are happy if we can measure something. Figures and statistics to support and guide the strategy. But how do you measure an experience? How do you measure what your customers find your website, their order or customer service? User experience (UX) is about those metrics. About how satisfied site visitors on that visit. “UX…

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Four pitfalls in defining your buyer personas

800 533 ME. Media Engineering: Een Full Service Web Agency in Haarlem

Tim loves beautiful clothes. He likes to buy luxury specialty shirts and jackets. He is a sales manager at a large company, pays well and is fun to work. His worst quality is that he is very impatient. If something is not working properly, takes too long or unclear, it has no meaning anymore. He’d…

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